So, you’ve built a new brand and you are looking for ways to build hype months before launching your new business? It is one of the sensible things to do before starting a business because it makes it easier for you to grab as many new customers as you can before the business/brand is officially launched.
Building hype ahead of the pre-launch of new business needs decisive actions and strategies to make it work. We have looked into the crystal ball and fetched you the seven (7) working strategies you can use before launching your new business.
1. Know Your Audience and Pinpoint the Interests of the Target Market
You may be looking for the Nile in the desert if you intend starting a business that isn’t user-oriented. The first thing you must do even before modeling business is to figure out the target market. The target market implies the people who are likely to benefit from the services your new business has to offer. It is impossible to get someone suffering from skin problems to buy your electronic gadgets. Why? Your products and services do not meet their needs.
Therefore, take some time to know your audience and the interests they have. Once you understand this simple arithmetic, it will be easier for you to create products and services that can solve those needs.
2. Use Suspense as Your Strong Armour
You want the target audience to know that a new business that will solve their needs is underway. When they realize this, it will be more penetrable for you to get their patronage when the business is launched.
A good strategy you must use before launching your new business is to use suspense as your strong armour. The idea is to creatively hold the target audience’s attention by advertising only tidbits of your new business. That will make them care to know more while you are using such seductive steps to hold their attention leading up to the official launch day of your new business.
3. Start Generating Leads
Some new businesses and startups make the mistake of generating leads after many months of starting. The ideal thing to do is to start generating leads/prospective customers before launching your new business.
Such leads, when nurtured the right way, can turn out to be returning customers who will keep buying from you provided you offer value.
You can also consider building your email list. The assertion “Email is the king of marketing” is true and will continue to hold sway for many years to come. As a new business, your brand may not have all the finance in the world to acquire more things. Therefore, you may consider using a free email marketing service, such as MailChimp to kick-start the process of building your email list.
4. Liaise with the Right Influencers
They are called influencers because they can sway people’s opinions. The general rule is to look for influencers (especially those in your line of business) and use them to make a profound impact on public perception of your new business.
5. Hold Giveaways
Freebies can also attract more leads to your new business. So, consider holding giveaways as a way of motivating early birds to make a pre-sale order of your products and services ahead of their launch.
6. Build Buzz with Social Media
Businesses in the 21st century are blessed to have both the offline and online mediums of marketing. While you are establishing a physical presence for your new brand, endeavour to build buzz with social media.
You may consider running digital promotions or hiring a social media strategist to help you with it.
7. Track and Analyze
After you must have gotten the user’s opinion about your new business, it will be time to track and analyze the data you have. If there are more negative feedbacks than positive, you may consider reinventing the wheel and making the necessary changes before launching your new business.
Build Hype and Launch Your New Business
Building hype and creating awareness about your new business is an excellent way of discovering any loopholes you may not have noticed. It also affords you the opportunity to be able to trigger interests in the minds of the target market ahead of the launch.
What other strategies can you use to build hype and get more leads for your new business? Let us know via the comment section.